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MicroSolutions Consulting
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What You Can Learn From Tom Cruise... And How It Can Explode Your Sales!

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Author: Craig Garber

Article source: http://www.kingofcopy.com/. Used with author's permission.

You know, Tom Cruise has been all over the television and newspapers lately.

Yeah, he's got a big blockbuster movie out right now that he's trying to promote (War Of The Worlds), but he's also been getting a little "out there" going on about his newest love, Katie Holmes, and of course -- he's been in "preacher" mode about his cult / religion, scientology.

Now whether you like this kind of stuff or not, there's a very simple lesson you can learn from Tom Cruise, that can make a HUGE difference in your business, and therefore in your life.

Any idea what that lesson is?

No... it's not that you should go around getting publicity by being a nut...

And n-o-o-o... it's not that you should profess your love for your newest flame, shouting it out from every rooftop in town at the top of your lungs, so we can all hear about it, either.

It has to do with "action".

More specifically, it has to do with "taking action".

Napoleon Hill, the author of the incredible book, "Think And Grow Rich", once said,

"Do not wait. The time will never be "just right". Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along."

And it's true: Things happen once you're in motion, not when you're in meditation.

See, regardless of whether you love Tom Cruise or whether you think he's an a-hole, the fact of the matter is...

At least he's out there doing something!

Many people just sit around waiting... and waiting... and waiting...

Until their timing is "just right".

And before you know it, what happens is, you wind up moving on to another project because all that enthusiasm you once had over your idea, is long gone, just like all the other hopes and dreams you once had but didn't "get to".

Along those lines, let me tell you a somewhat embarassing story:

I didn't grow up in what you'd exactly call a... "loving environment".

As a result, I had a lot of negative programming shoved down my throat from an early age.

And it's taken me loads of time to reverse all that and to sort of "re-program" myself with "good messages" instead of "bad" ones.

Anyway, when I was a kid, my father had a favorite expression. He used to tell me "You're no effin' good Craig."

For a while there, I used to believe him.

So I got myself in lots of trouble... and I did a lot of negative things... and I really was sort of wandering around aimlessly.

If I'm 100% honest about things, I didn't really "snap out" of that mode, until I was around 30 years old.

Around that time, I made some "key" decisions, that I may tell you about later, but for now... just know that I started making some good strategic moves in my life, for the very first time.

A few years later, in late 1998, I decided to go into business for myself.

Was my timing right?

Absoluetly not.

I had a very close family member that was just recovering from a serious illness, and that was pre-occupying a great deal of my time, both physically and emotionally... Anne and I were working on having another child... and lastly, it wasn't exactly like we had a huge amount of free cash to play with.

In fact, we had a little stash for the first time in a while, and I was about to invest the lion's share of it into getting my new office set up.

On top of that, mind you... this was all new to me.

After all, I was the son of a toll collector and a bank teller... so it wasn't like I'd had years of formidable training in running a business, and I'd certainly NEVER seen entrepreneurial "spirit" in action before in my entire life.

But I did it.

With my wife's support, and with both of us never even thinking things wouldn't work out, I started my own financial planning firm after spending time working in the corporate world doing this for someone else.

Shortly after that, I got into direct-response, used it to really explode my sales... and then of course... the rest is history.

My point is not that I succeeded. And frankly, until I stumbled across direct-response marketing, we had a lot more stress, anxiety and bad times, than good.

My point is, that I did... "something".

Overall, my story has a really nice ending -- at least as far as I'm concerned, but what I want you to know is that nothing would have EVER happened if I'd waited until the timing was "just right".

Remember, it's a good life, if you don't weaken.

And... if you just take action.

And it's an even better life, as long as you don't sit around waiting for the "right time" to get your stuff done.

Try it, you'll immediately find out for yourself.

Now go sell something.

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries and you can see them all for yourself on his website at http://www.kingofcopy.com

 

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Ebooks as a Marketing Tool

An eBook is an excellent Marketing tool ... customers can read it later, offline, at their convenience. If your ebook is full of high quality information, your customers will love it and recommend it to friends - potential customers -

 

Use ebooks to show your visitors how your product or service can add value to their life and/or their businesses

 

Focus on dinamic, high quality content that provides a lot of benefits for your visitors

 

Make your website a destination

 

 

You must set up your web site, and your ebooks, to provide people with good useful information. Internet users are always looking for valuable information.

What is Marketing?

Marketing is the ability to show the value of your product or service. If you have a high quality product, but people see it as a low quality product ... then your marketing plan is not working.

 

The main functions of your marketing plan are to:

 

►develop products or services that satisfy your customers - present and potentials -

 

►understand your present and potential customers - your market -

 

►create advertising that tells your customers about the benefits of your service or product

 

A website can be an excellent tool to market your product if you ...

 

Create a website that has value, is clean, fast loading, and easy to navigate.

 

 

 
 




MicroSolutions Consulting
In Business since 1998

Online Since 2002
 
 
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For Beginners
home business opportunity book cover

Expert said... "If you are new to the Internet, read this before you buy anything else"!


Get Your Free Download Here!


 

Learn How to Build  A Website that Sells!