|
The Rich Jerk.
Stop Being a Pathetic Loser. Affiliates Earn 50%
Author: Tresaca Hamilton Article source: http://www.msjsoftware.com/. Used with author's permission.
Take a moment to reflect on the
current reality of your business.
Is it everything you dreamed it would be
or is it more like a nightmare?
Regardless of the current reality,
your business can always improve.
But how do you grow your business from
its current reality to the business of your dreams?
In order to take your business to new heights,
you can't just take steps towards improvement...
You have to take a leap!
Here are some tips to help you create
the business of your dreams:
1. Increase Your (Ideal) Client Base:
Take some time to create your
ideal client profile.
Yes, your profile will include
such attributes as:
pays on time and easy to work with.
But dig much deeper than that.
Do you want a client who is
respectful of your time?
What about a client who values
your services and what you have to
offer -- and is willing to pay for that value?
And speaking of value, don't limit your
ideal client attributes to someone who
can afford to pay for your services.
Include such qualities as:
passionate about their business,
has integrity, and believes in
treating people with respect.
Once you have created your ideal client profile,
seek out prospects that fit that profile.
Increase your ideal client base by giving these
prospects a special introductory offer.
If you already have some clients
that fit your ideal client profile,
send them a thank you gift.
Letting your ideal prospects
and clients know that you appreciate
them will not only create goodwill,
it will also create new referrals for you.
Referrals that consist of your future ideal clients.
2. Increase Your Business Presence:
Now this may really involve taking a leap
if the only marketing you are currently doing is
placing an ad in the local paper and
waiting patiently for a call from that ad.
The first step to increasing your
business presence is to create awareness.
Once this is done it is important to
keep your prospects' attention and
eventually gain their trust.
This means that instead of placing an ad
and simply sitting back and hoping for a call,
you create an ad that offers an
informational pamphlet in the headline.
If the headline speaks directly to your
target audience, they WILL call.
Once you receive the call, you need to
put the prospect into your database and
consistently follow up with them.
Call or send a follow up letter a week later
to see if they have any questions about the
pamphlet they received, and send a postcard
to them at regular intervals featuring your
newest special offer.
Offer something of value instead of a sales pitch,
and you will steadily increase your business presence.
3. Increase Your Revenue:
Do you think it is impossible to achieve your
dream of increasing your revenue by 25%
or even 10% this year?
Think again.
And now think about how you
are currently selling your services.
Are you relying on networking and hoping that
eventually someone will remember you from a
business event and give you a call -- and a sale?
Take a leap and become a guest speaker at the
networking events you usually attend.
Don't stop there...
Send a proposal to speak at other
networking events and business associations.
Create your own seminar or workshop and promote it.
Whenever you are a guest speaker,
always distribute handouts to go with your presentation.
Include a coupon with a limited time special offer
in your handout for the attendees.
Being a guest speaker demonstrates
your expertise and thus establishes your
credibility with your prospects.
A good presentation that includes a
great special offer tailored specifically
for the attendees will result in prospects
calling you wanting to do business with you.
4. Work Backwards:
No, this doesn't mean work carelessly.
It actually means quite the opposite.
Begin with the end in mind.
Think about where you want your business
to be 3, 5, or even 10 years from now.
What will it take to build the
business of your dreams?
Write down this vision and create goals
based on what it will take to make your
dream a reality.
Does your vision include a business that will
allow you to take more time to pursue your
personal passions while your business
continues to grow despite your absence?
Then start laying the foundation
for that dream now.
Start working on your business instead
of in your business.
Utilize technology that will
streamline your processes.
Market more effectively so that you no longer
have to struggle to get new clients.
5. Change Your mind...Change Your reality:
The key to creating the business of
your dreams is within you.
Once you start believing that it is possible,
you will unlock doors that you never knew existed.
You took a risk when you started your business.
Now it is time to take a leap towards
creating the business of your dreams.
Copyright 2004 Black Unicorn Communications, Inc.
All Rights Reserved Tresaca Hamilton is the CEO of Black Unicorn Communications.
Black Unicorn Communications helps Service Businesses attract more clients in less time. Visit http://www.blackunicorninc.com for a FREE Business Success Toolkit, including the
7 day e-course: 7 Steps To More Clients
For Beginners
Expert said... "If you are new to the Internet, read this before you buy anything else"! | | | |
Get Your Free Download Here!
|
Print this page
