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MicroSolutions Consulting
In Business since 1998

Online Since 2002
 
 
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Overview on Qualitative Data Collection Techniques in International Marketing Research
When thinking of market research, surveys are most likely the first technique that comes to one's mi...

What Does Your Logo Color Say About Your Business?
Do colors really matter? Yes, they do. Different colors evoke different reactions and emotions. Mak...

Winning At Business With Your Marketing Game Plan
To be successful in marketing your business you need more than just a collection of marketing tactic...

 

 

   

 

 

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Private Practice Marketing: A Soaking Wet Marketing Marvel

Navigation: Main page

Google Profits.
How to Make Massive Profits Combining the Power of Google and CB. $30.28/sale.

Author: Jeff Herring

Article source: http://www.byip.blogspot.com/. Used with author's permission.

Last week I took our two boys on an all guy vacation to the Nickelodeon Family Suites Hotel in Orlando. It's the only one of it's kind in the world, with two separate mini-water parks on site, with a mall in the middle.

We had a blast, and I may never be completely dry again!

One of the features that really intrigued me was the 400 gallon bucket that was on top of one of the multiple water slides (picture a giant jungle gym with multiple water slides). Water poured into the bucket and each time it filled up, the bucket would dump 400 gallons of water down on the slides, soaking everyone, especially if you were right beneath.

As a matter of fact, if you are right under it, you need to be sure that your bathing suit is securely attached to your body, or else you could lose it, as more than one person did.

What does this have to do with private practice marketing?

Well, this was not the only bucket I noticed on the complex. There are multiple buckets all over the complex all designed to get you to put your money in the bucket.

Here's a partial list:

Room fee - not cheap by the way.
In room movies
Room service
Shops at each water park to buy drinks and food
Soda machines all over the place

In the mall:
5 different restaurants
A breakfast with the Nickelodeon characters
A souvenier store
A store where you could get fake tatoos, hair braids, etc.
And a store where you could get balloon animale made

And that's just a partial list.

You could spend your entire vacation budget without ever leaving the hotel, which is probably their intent.

Yet how many buckets do we have for our clients and customers to put their money in?

Most have only one, maybe two.

What would it be like to have "multiple buckets" in your practice?

What other products or services can you offer your current and past clients?

I invite you to see how many ideas you can come up with, while I go and dry off.

Visit BuildingYourIdealPractice.com for more tips and tools to build the practice of your dreams, and to subscribe to our brand new podcast at PrivatePracticeMarketingPodcast.com

 

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Ebooks as a Marketing Tool

An eBook is an excellent Marketing tool ... customers can read it later, offline, at their convenience. If your ebook is full of high quality information, your customers will love it and recommend it to friends - potential customers -

 

Use ebooks to show your visitors how your product or service can add value to their life and/or their businesses

 

Focus on dinamic, high quality content that provides a lot of benefits for your visitors

 

Make your website a destination

 

 

You must set up your web site, and your ebooks, to provide people with good useful information. Internet users are always looking for valuable information.

What is Marketing?

Marketing is the ability to show the value of your product or service. If you have a high quality product, but people see it as a low quality product ... then your marketing plan is not working.

 

The main functions of your marketing plan are to:

 

►develop products or services that satisfy your customers - present and potentials -

 

►understand your present and potential customers - your market -

 

►create advertising that tells your customers about the benefits of your service or product

 

A website can be an excellent tool to market your product if you ...

 

Create a website that has value, is clean, fast loading, and easy to navigate.

 

 

 
 




MicroSolutions Consulting
In Business since 1998

Online Since 2002
 
 
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Customer Service

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