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MicroSolutions Consulting
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One-A-Day Marketing Vitamins

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Sure Fire Trading.
Trading systems, methods and signals. Who else want's to trade like a Pro?

Author: Harry Hoover

Article source: http://www.kabish.com/. Used with author's permission.

Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one.

Below is my list of 20 marketing vitamins that you should choose from daily over the next month.

1. Consider starting a monthly e-newsletter. They are a great way to communicate with existing customers, and to remind them of other services you provide.

2. Call a customer at random just to thank him for the business he has given you.

3. Develop a signature for inclusion on every email and ensure that all employees are using it. Here's mine:

Get Bottom Line Communication Ideas at www.hoover-ink.com

Hoover ink PR, LLC.

Harry Hoover

Harry@hoover-ink.com

704-953-3406

4. Send hand-written thank you notes to customers or other people who have helped your business.

5. Call a former customer to find out why she left you.

6. If well educated business professionals are your target, consider becoming a sponsor on your local public radio station.

7. Give a speech. If you need help with public speaking, sign up for Zipline at www.tyboyd.com, the e-newsletter I do for Ty Boyd, one of America's top presentation coaches. Even better, take one of his courses.

8. Read a marketing book.

9. Write and place articles in ezines.

10. Ask a customer what you can do to help his business.

11. Distribute releases about newsworthy events.

12. Set up a marketing and advisory group consisting of people from outside your industry.

13. Consider setting up a local online web search advertising campaign. Check out ReachLocal, http://www.reachlocal.com/?aid=402.

14. Gather competitors' ads and literature to see what they are promoting, and how they are approaching their target market.

15. Offer free samples of your product or service.

16. Call some current clients and ask them why they hired you and how you could expand your business with them.

17. Get a college student who is in a communications program to do a summer internship for you. UNC-Chapel Hill has a very good internship program.

18. Join - and get involved in - a professional or civic group.

19. Write a letter to the editor or an Op-Ed piece to establish your expertise in an issue.

20. Hire me.

Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Levolor, New World Mortgage, North Carolina Tourism, Ty Boyd Executive Learning Systems VELUX and Verbatim.

 

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Ebooks as a Marketing Tool

An eBook is an excellent Marketing tool ... customers can read it later, offline, at their convenience. If your ebook is full of high quality information, your customers will love it and recommend it to friends - potential customers -

 

Use ebooks to show your visitors how your product or service can add value to their life and/or their businesses

 

Focus on dinamic, high quality content that provides a lot of benefits for your visitors

 

Make your website a destination

 

 

You must set up your web site, and your ebooks, to provide people with good useful information. Internet users are always looking for valuable information.

What is Marketing?

Marketing is the ability to show the value of your product or service. If you have a high quality product, but people see it as a low quality product ... then your marketing plan is not working.

 

The main functions of your marketing plan are to:

 

►develop products or services that satisfy your customers - present and potentials -

 

►understand your present and potential customers - your market -

 

►create advertising that tells your customers about the benefits of your service or product

 

A website can be an excellent tool to market your product if you ...

 

Create a website that has value, is clean, fast loading, and easy to navigate.

 

 

 
 




MicroSolutions Consulting
In Business since 1998

Online Since 2002
 
 
Get Your Web Hosting
 
Affordable
Easy To Manage
Powerful
 
Great
Customer Service

15,000 MB
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