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Motivating Shoppers with Online Coupons (Part 2 of 2)

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Affiliate Cash Vault.
New fail-safe system virtually runs 100% on autopilot. Just set it and forget it!

Author: Gary Gray

Article source: http://www.msjsoftware.com/. Used with author's permission.

Last time we discussed how online coupons and promotion codes can motivate buyers. We discussed examples of coupons and some of the aspects of these offers that can boost sales and generate urgency to a purchase. Today we'll focus on how to create great landing pages and the use of affiliate programs to further enhance your marketing efforts.

Creating good online coupons to offer customers is not the only thing you need to do to maximize your sales. Using an enticing landing page that meets the customer with the deal they're being offered is also an effective tool leading to a sale. There are two ways that let the customer know the benefit of the coupon they're using, and both can be equally appealing choices.

Option 1 to creating an appealing landing page for a coupon is to restate the coupons terms and offers and to reiterate the promotion code that needs to be entered upon checkout. This way the customer knows they are getting the deal they had anticipated receiving, and makes them aware of potential expiration on getting the discount. As we discussed in our previous article, that sense of urgency is a good way to provoke your shoppers into a buy mentality.

Option 2 takes this a step further by automatically applying the coupon at checkout, so when the customer gets to the checkout page, their discount code is applied and actively showing them their deal. This also benefits the customer because they don't need to go back to get the code, where they can be distracted from the point of purchase. By adding something to the landing page like "Your 10% coupon code will be automatically applied at checkout" in a highly visible area, you are able to keep customers from being confused about what they're getting. You can also use cookies so the next time they visit, if they remember their coupon, they will be more likely to realize they can still get a great discount.

Affiliate programs can also be beneficial when used with coupons to promote your products or sales. New and expiring coupons are littered on coupon web sites throughout the internet bringing more attention to you! Just check out this coupon code homepage for an example of who can be displaying your coupon. In addition, many affiliates will be happy to promote your store when you have a great coupon code or promotion to offer. These high traffic sites bring a ton of added exposure and drive a large customer base of shoppers ready to buy - you know this because they clicked on your coupon! Another secret tip to getting affiliates to put your coupons on their homepage is to increase commissions temporarily upon proof of good placement. Sometimes these affiliate sites can get many more buyers than your own!

Coupons have migrated to the web in a big way, and should be a part of any serious marketing campaign. If you aren't using online coupon codes and one time deals to promote your site, you're missing the boat on driving incremental customers to buy your products.

Gary Gray
http://www.couponchief.com provides free online coupon codes and discounts for hundreds of popular internet retailers. With a newsletter and RSS feeds, they syndicate new coupon codes and discounts to motivated online shoppers.

 

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Ebooks as a Marketing Tool

An eBook is an excellent Marketing tool ... customers can read it later, offline, at their convenience. If your ebook is full of high quality information, your customers will love it and recommend it to friends - potential customers -

 

Use ebooks to show your visitors how your product or service can add value to their life and/or their businesses

 

Focus on dinamic, high quality content that provides a lot of benefits for your visitors

 

Make your website a destination

 

 

You must set up your web site, and your ebooks, to provide people with good useful information. Internet users are always looking for valuable information.

What is Marketing?

Marketing is the ability to show the value of your product or service. If you have a high quality product, but people see it as a low quality product ... then your marketing plan is not working.

 

The main functions of your marketing plan are to:

 

►develop products or services that satisfy your customers - present and potentials -

 

►understand your present and potential customers - your market -

 

►create advertising that tells your customers about the benefits of your service or product

 

A website can be an excellent tool to market your product if you ...

 

Create a website that has value, is clean, fast loading, and easy to navigate.

 

 

 
 




MicroSolutions Consulting
In Business since 1998

Online Since 2002
 
 
Get Your Web Hosting
 
Affordable
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Powerful
 
Great
Customer Service

15,000 MB
Web Hosting
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ONLY $4.16/mo

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Expert said... "If you are new to the Internet, read this before you buy anything else"!


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