If you are a mobile auto detailer or mobile car wash company you might wish to think of attaining the local newspaper as a strategic client for your services. Usually newspapers have large staffs, especially daily newspapers. They do everything in house to save costs. They obviously have lots of cars to clean and this means plenty of customers. In fact as a mobile auto detailer or car washer this could be a half a days stop on your route or even a full day depending on the size or the paper. Think of the employees of a newspaper?
Newsroom/Editorial Staff
Artwork/Layout/Graphic Department
Circulation Department
Classified Department
Printing Department
Accounting Department
If you are fortunate enough to have a daily newspaper in your area, you probably already know their benefit. They make a great weekly stop and have lots of fleet vehicles to wash. And if you don't have the fleet contract but do wash cars for the staff/personnel, you will eventually pick up the fleet work. It's inevitable.
If you know the staff and all the reporters, it's easy to get press releases printed. But press releases aren't all a newspaper has to offer. There are many other uses to explore such as:
Inserts
Advertising
Calendar Of Events
Letters To The Editor
Feature Stories
Weekly Stops
Fleet Washing
Classified Ads To Find Labor
Press releases
As a matter of fact, almost everything you need to know about your community is there. Free publicity has always been the advantage of such small businesses as mobile auto service companies. Mobile detailing is an ultra-high visibility small business and the more visibility you have the more money you will make. As long as you are trying to find good companies to put on your business cleaning route, may as well kill two-birds with one stone and sign up the newspaper; makes dollars and sense. Think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
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