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Is It Time To Revisit Your Marketing Strategy? (19 Jan 2007)
Small & Mid Sized Business owners, have you revisited your marketing strategy lately? Your Marketing ROI? Is my target market still the same? During difficult economic times, many companies abandon their target market strategy completely. Before you determine what your marketing plan is, re-examine your target market. Supplement your existing customer data with a little market research. Is my company and product/service positioning still relevant? Think, Strategize, Act and COMMUNICATE.

Using Alternative Media to Generate More Customers (19 Jan 2007)
Would you like to learn about a potentially new way to generate new customers for your business? This article will introduce you to the world of alternative media and package inserts.

Making the Intangible Real (19 Jan 2007)
You can help others grasp the essence of something intangible - something that can't be seen or touched - by using a tangible item to convey a message about it.

Do You Really Know Your Prospect? (19 Jan 2007)
The better you know him, the better you know how to sell to him.

The Power Of A Story (19 Jan 2007)
If you want your marketing to be effective, you absolutely must connect emotionally with your prospects. And one of the best ways to do that is by telling a story.

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Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business (19 Jan 2007)
In order to set up a great marketing strategy, you need to write it out in black and white. Use this simple strategy to set up a marketing timeline that will keep you on track and boost your business through the roof!

Top 5 Design Tips to Create Eye-Catching Marketing Materials (19 Jan 2007)
Great graphic design looks effortless, but it requires lots of attention to details. But you don't have to be a design guru to achieve expert results! Follow these five tips to create effective, professional-looking marketing materials for your small business.

Creative Marketing: Just Your Style (19 Jan 2007)
You've enlisted some of the traditional marketing methods to sell your services: you received some publicity in your local paper; your website is up and running; and you're listed in the Yellow Pages. So why isn't the phone ringing off the hook? Maybe you're marketing strategies need to get more creative!

Five Most Common Mistaken Beliefs About Joint Venture Marketing (19 Jan 2007)
Apart from being the fastest, easiest, and most profitable strategy for attracting clients and boosting profits in any small business, there are so many other advantages of joint venture marketing for all parties involved. So, why aren't all small business owners implementing joint ventures?

How Do You Get Past The Gatekeeper? (19 Jan 2007)
Your potential joint venture partners may not pick up the phone themselves. They may have a secretary, or an assistant, or a receptionist that screens calls before putting the calls through to them, or someone that screens letters before putting the letters in front of them. These people are known as gatekeepers. Here are some tips for getting past the gatekeeper:

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Five Joint Venture Marketing Skills A Small Business Owner Must Have (19 Jan 2007)
For any joint venture project to be successful, the partners must possess certain skills that are required to choose the right deal, the right partners, and to promote the project effectively. I've outlined a basic skill set consisting of the five most important attributes below:

Simple Marketing Idea - Big Marketing Results! (19 Jan 2007)
Sometimes the simplest marketing ideas can produce the greatest results. Here's one that is the very best way to start generating more word-of-mouth business consistently.

Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster (19 Jan 2007)
Many small business owners find themselves riding the Marketing Roller Coaster. You try to do some marketing when things are slow and you stop when things are busy. Even simple marketing plans can help you get off the roller coaster.

Fail Your Way To Small Business Marketing Success! (19 Jan 2007)
Thomas Edison was reported to have been asked once how it felt to fail a thousand time when he was inventing the light bulb. His response was something to the effect of, "I have not failed a thousand times. I've learned a thousand things that do not work." Successful small business understand and apply this mindset to succeed in marketing.

Mastering the ABCDs of Small Business Marketing & Selling (19 Jan 2007)
Great marketers understand some basic marketing principles and apply them to a process for marketing and selling in their small business.

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Successful Surveys: 10 Tips for Better Results (19 Jan 2007)
Why would you use an email or online survey when you could simply call your clients and customers and ask for their input? This answer - along with 10 tips for making the most of your survey - in this information-filled article.

Marketing Ideas Without Action Will Get You Nowhere! (19 Jan 2007)
Marketing plans are very necessary to your small business success. But, they're not the end all answer. If you don't have any way to put your marketing plans into play, they won't produce any results.

Words that Sell (19 Jan 2007)
We all know the English language contains hundreds of thousands of words. But did you know that only 21 of them can easily sell your clients? Yes! It's true. When you know what these proven words are and how to use them to your company's benefit, you'll save both time and money when selling to prospects. In fact, once you master the use of these 21 words, your business will quickly get the results it deserves.

How to Write Irresistible Promotional Pieces that Attract More and Better Clients (19 Jan 2007)
Whether you're creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. A well-written promotional piece entices people to seek out more information, whether it be via a phone call, an e-mail, or an in-person visit. A good promotional piece also showcases your professionalism and your creativity.

Did Jesus Get Killed for Practicing Interruption Marketing? (19 Jan 2007)
The author discusses Seth Godin's definitions of "Permission Marketing" and "Interruption Marketing," bringing an interesting insight into the murder of Jesus at the hands of religious politicians.

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Postcard Mania (19 Jan 2007)
Postcards are becoming the rage for direct mail. This article will give you some insights on how to make effective use of them.

Standards for Dry Washing and Pressure Washing in Mobile Car Care (19 Jan 2007)
Dry Wash and Pressure Washing Auto Detailers should educate their customer as part of the marketing process. Mobile auto detailers need to understand customer buying behavior and preconcieved notions of car washing.

Determining Marketing Effectiveness Even If You Didnt Track (19 Jan 2007)
What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don't know what worked and what didn't. Is there anything you can do now before you continue with your marketing efforts and potentially continue spending money on not-so-effective marketing activities?

Marketing A Misunderstood or Scary Product or Service (19 Jan 2007)
What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid? Here's three tips to help you market successfully even if this is your situation.

Is A Marketing Plan The Same Thing As A Communications Plan? (19 Jan 2007)
How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?

Google Profits.
How to Make Massive Profits Combining the Power of Google and CB. $30.28/sale.

My Marketing Budget Is Small - How Can I Make The Most Of It? (19 Jan 2007)
So what do you do if you're a small business owner and you have a very limited marketing budget? How can you market effectively all year long without breaking the bank. Here's one strategy you can use to get the most mileage out of whatever dollars you have to spend.

How To Market Effectively Even If No One Understands What You Do (19 Jan 2007)
So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do?

Marketing Effectively to More Than One Audience (19 Jan 2007)
What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects?

One-A-Day Marketing Vitamins (19 Jan 2007)
Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one. You need one-a-day marketing vitamins.

Powerhouse Marketing With Persuasive Postcards (19 Jan 2007)
The lowly postcard is a powerhouse of a marketing tool with almost unlimited uses. Here are 10 reasons to consider a postcard for your next marketing effort.

Muscle Building And Fat Loss Program.
Build muscle and shed fat with tips from trainer and bodybuilder Shawn LeBrun.

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