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Capture Clients With Words That Hook And Graphics That Kick! (19 Jan 2007)
Take these 5 design/marketing tips to heart. Using them consistently will save you time in the long run and attract more customers.

Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme (19 Jan 2007)
Want a big boost in response and quick sales from your next direct marketing effort? Then take your marketing to the extreme. With a well thought out, well executed extreme marketing program your presence WILL be known, and in short order you WILL be rewarded.

Catalogs are Selling Machines (19 Jan 2007)
If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. But mailing catalogs can be expensive. You've got to send a lot of them out, and many of them are going to non-productive destinations-- in other words, most mailings don't just go to sure-fire customers.

Catapult Your Business—How to Get Customers to Chase You to Buy from You (19 Jan 2007)
Most companies try to copy others, yet real success comes from finding something so unique and powerful that you stand head and shoulders above everyone else. You become a customer magnet. People literally chase you, nearly begging to buy instead of the other way around.

Cause-Related Marketing (19 Jan 2007)
Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, ...

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CCM Music Recording Company Case Study Part 1 - Company Overview (19 Jan 2007)
CCM, Colorado Creative Music, is music recording studio, founded in 1995 by Darren Curtis Skanson, primarily established as vanity label for producing, promoting and selling his own records, and consequently developed into microlabel with 4 product lines and 11 different albums. In 2000, the company sold 30,000 of Darren Curtis Skanson CDs and received net profit of $4,292.00. The company aims at expanding its customer base, acquire more popularity, and develop the company from microlabel to the independent one.

CD ROM Business Cards - Offline Marketing For Online Promotion (19 Jan 2007)
Created properly, an extremely effective website marketing tool.

Celebrity Product Placement: A Primer (19 Jan 2007)
With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at Celebrity Product Placement, describe three common approaches, and outline what steps can be taken to guarantee results.

Census Data Mapping for Small Business (19 Jan 2007)
When studying the demographics of an area for a business venture or expansion you need to not only understand all the data, but what it means to your individual business model. Census data and Census projection charting for MSDA's has become very accurate over the years. One company that uses ESRI's ARC Info has data, which it sells called Tiger Files (Census Blocks). This is data by 650 household areas. Census Data Mapping for Small Business

Chamber Of Commerce Meetings (19 Jan 2007)
If you run a small business you should be a member of the local chamber of commerce. Most cities which 50,000 people in them have 5000 small businesses. Yet these same cities only have 500-1000 people in their chambers of commerce. There are many reasons for this. Some say it is a huge expense, which is somewhat short sided because you will get a good return on your chamber membership business thru additional steady and loyal customers.

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Chill Out With A Summer Time Marketing Plan (19 Jan 2007)
Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean u...

Choosing Networking Functions (19 Jan 2007)
Time is a concern for all of us. We only have so much of it to give to our work, and then some to our families, our churches and some to ourselves. In today's business climate it is essential to spent our time wisely to maximize our productivity and satisfaction with our lives.

Choosing the Right Business Card Design (19 Jan 2007)
Not all business cards are created equal. Jonathan Bowalsky shows you how to design the right business card for your business.

Cleaning Tips – Their Usefulness To Website Visitors and The Cleaning Company (19 Jan 2007)
If you type into the search engines the phrase 'cleaning tips' you get a choice of something like 14,800,000 websites to choose from and many of those websites will redirect you to scores of other websites. There are specific sites that are dedicated to giving hints, advice and tips on a variety of topics with seemingly no vested interest. Many of these tips are useful. However many cleaning companies include on their websites a cleaning tips page. I would argue that many of these are useless both to the visitor and to the company.

Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good? (19 Jan 2007)
Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are thus a waste of both time and money. Have you fallen into that trap?

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Client Attraction Technique #1: Niche Marketing (19 Jan 2007)
When asked "what business are you in" many business owners often identify an industry, for example, "I'm an accountant" or "I run a beauty salon " or "I own a restaurant." But claiming to be part of an industry is not what attracts customers. Customers come to you because you offer a specialty.

Client Attraction Technique #3: Study the Competition! (19 Jan 2007)
One very powerful and cost-effective marketing strategy is to study the competition... How best they operate, what they lack and then how to capitalise on it!

Client or Customer? There Really Is A Difference (19 Jan 2007)
Understanding the difference between a customer and client is crucial if you want to create a long-term, lasting relationship and grow your business on return sales.

Collecting Customer Data The Easy Way (19 Jan 2007)
Market research is a critical component of any marketing strategy. There are many expensive sources of customer information available today. But, if you don't have a large marketing budget for market research, what can you do? There a four easy and inexpensive ways to gather marketing data by using your existing customer base.

Color Part 1: Accuracy (19 Jan 2007)
Color is one of the most difficult parts of a design to show accurately to a client. Color perception can be affected by many factors, including...

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Color Part 2: Formats and Systems (19 Jan 2007)
There are several color formats and systems available for mixing and specifying colors. Here, we explain three of the most common systems: RGB, CMYK, and Pantone colors...

Colorado Creative Music Case Study Part 4 (19 Jan 2007)
Since Darren Skanson is the only investor in the company so far, the return on equity figures are somewhat relative, showing relation between the net income and Darren's investment into the company. However, the figures, as those of net profit margin, show the trend towards return on equity decreasing. This indicates growing expenses of the firm with relatively stable income, which along with the sales volume grows, but not in the rate comparable to the expenses. To be attractive for potential investors, the company has to leverage its income and expenses figures.

Commercial Collections By Telephone (19 Jan 2007)
The telephone enables a credit manager to make many contacts in the shortest period of time. A call permits you to present your case to the debtor for immediate response.

Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them (19 Jan 2007)
The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that ...

Communicating Our Attitude (19 Jan 2007)
Long lasting relationships with your prospect is the goal of successful marketing. When you are not excited about what you are doing, it makes a successful marketing campaign almost impossible. By remembering what your passion for your business is, communicated through your attitude, you can be more successful in your marketing goal.

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Competitive Research and Google (19 Jan 2007)
Google is an excellent place to learn who competes with your business and their core value propositions, but it's not always easy to figure out how to get started mining the tremendous data lode in the Google database.

Comprehensive Marketing Details Not Found in Beginner Books (19 Jan 2007)
If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.

Connecting With Your Clients (19 Jan 2007)
Many service professionals tell me that they are uncomfortable with the idea of marketing -- but they don't realize that marketing is nothing more than building up a rapport with your prospects. Here are seven basic principles for connecting with potential clients and turn them into loyal customers.

Consider Consumer Psychology (19 Jan 2007)
An investigation of and understanding of consumer psychology can greatly enhance your marketing campaigns

Consistent Marketing Provides Big Rewards (19 Jan 2007)
Being inconsistent when it comes to marketing your business can be a recipe for disaster. Nothing is more irritating to a potential customer than inconsistency. Here are a few areas to think about to rev up your marketing efforts on a consistent basis.

Bodybuilding And Steroids With Mick Hart.
Mick Hart's awesome, hot selling, bodybuilding and anabolic steroids guides.

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