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MicroSolutions Consulting
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Author: Harry Hoover

Article source: http://www.hillsorient.com/. Used with author's permission.

Telemarketing has its place in the marketing arsenal. But telespammers - like their digital counterparts in the email marketing world - really make it tough on the legitimate follow-up telephone call from a company with which you have a relationship.

Now, even some companies with a legitimate tie to me are starting to abuse the privilege.

For instance, last week, I got two different calls from my cell phone provider, Nextel. Both were callers for whom English was probably a fourth language and they immediately were trying to push new services on me. No "hi, how are you," no handshake, no kiss.

Well, I'm mad and I'm not going to take it anymore. Here are some ways to combat telespammers.

First, put your phone number in the Do Not Call registry. Or, instead of visiting the website, you can call 888-382-1222.

Now, for some more fun ways to get them at their own game. They are using a script, so you can too. And, if they answer no to some of these questions, you can sue them. Sweet!

Here's your script:

If it sounds like a foreign call ask, "Are you calling from America?" I love this one.

"Are you calling to sell me something?" They hate that one.

"Could you tell me your full name? And, give me your telephone number with the area code first."

"Could you give me the name of the organization for which you are calling?" What we're trying to get to here is if the call is actually from let's say Nextel, or if it is a telemarketing company working for Nextel.

"Does your company keep a list of numbers it's been asked not to call?"

"I want my number on that list. Can you handle that for me now?"

"Does your firm handle telemarketing for other organizations?" If yes, "Make sure your company doesn't call me for any other organization."

An organization called Junkbusters has a comprehensive list of other questions you can ask.

Finally, my old friend Bill Loeffler had the best telemarketing response I've ever seen. One day, he received a cold call from a New York investment salesman. The guy went into his spiel without taking a breath. Bill laid the phone down and the guy wasted 20 minutes telling his story to no one.

Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, Verbatim and Wicked Choppers.

 

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Ebooks as a Marketing Tool

An eBook is an excellent Marketing tool ... customers can read it later, offline, at their convenience. If your ebook is full of high quality information, your customers will love it and recommend it to friends - potential customers -

 

Use ebooks to show your visitors how your product or service can add value to their life and/or their businesses

 

Focus on dinamic, high quality content that provides a lot of benefits for your visitors

 

Make your website a destination

 

 

You must set up your web site, and your ebooks, to provide people with good useful information. Internet users are always looking for valuable information.

What is Marketing?

Marketing is the ability to show the value of your product or service. If you have a high quality product, but people see it as a low quality product ... then your marketing plan is not working.

 

The main functions of your marketing plan are to:

 

►develop products or services that satisfy your customers - present and potentials -

 

►understand your present and potential customers - your market -

 

►create advertising that tells your customers about the benefits of your service or product

 

A website can be an excellent tool to market your product if you ...

 

Create a website that has value, is clean, fast loading, and easy to navigate.

 

 

 
 




MicroSolutions Consulting
In Business since 1998

Online Since 2002
 
 
Get Your Web Hosting
 
Affordable
Easy To Manage
Powerful
 
Great
Customer Service

15,000 MB
Web Hosting
 300 GB Transfer
ONLY $4.16/mo

15,000 MB Web Hosting Business Plan

 

 

 

 

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Expert said... "If you are new to the Internet, read this before you buy anything else"!


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