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MicroSolutions Consulting
In Business since 1998

Online Since 2002
 
 
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Image is Key to Your Marketing Success

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Forex Trading Explained.
DrForex's top selling forex book Bird Watching in Lion Country - Forex Trading Explained in e-format.

Author: Debbie Dahmen

Article source: http://www.totalrealestatesolutions.com/. Used with author's permission.

In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients.

Regardless of the industry you are in image is a part of your marketing. Take the real estate industry. An often-overlooked part of marketing is the image an agent projects. This includes marketing collateral, clothing and the type of car you drive.

Do you convey the image that is appropriate for your market? If you are dealing with first time buyers, does your image match the market? If you are dealing with very seasoned buyers, what is the nonverbal message you are communicating? Not that you should become something you are not, but you should be aware of the message you are conveying. Image doesn't mean you have to go into debt over it. However, it does mean to make appropriate investments.

An aspect of your image is the company or corporation you work for. If you are part of a larger company remember you are part of a larger company. No matter how much you may want to do things that are outside company policy, if you are with that company then your agreement is to follow their structure.

Your image is also reflected in how you talk to customers about the company you represent. Speak well of any organization you are connected with. If you can't then perhaps a change of the company you are associated with is in order.

You phone skills are also a part of your message. How do you answer the phone? Are you happy to hear from customers or are they an annoyance to you? If they are an annoyance, you definitely need to get out of the business you are in. And FAST!

Whatever your profession keep in mind the impression you are leaving behind. Is it one you want to be remembered by?

About The Author

Debbie Dahmen is a member of the Distinctive Properties team, a unique personalized real estate agency serving the south end of the Salt Lake valley including Draper, Riverton and Sandy. Family owned and operated, Darlene Dipo, Debbie Dahmen and DeAnna Dipo pooled their 60 years of experience to offer their clients flexibility and individualized attention. All three women have achieved the coveted designation of Certified Real Estate Specialists, a designation held by only 3% of real estate agents. Offering services including buying, selling, and relocation, Distinctive Properties offers relocation services throughout the United States. Visit www.distinctivepropertiesSLC.com for further information.

dahmen@aros.net

 

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Ebooks as a Marketing Tool

An eBook is an excellent Marketing tool ... customers can read it later, offline, at their convenience. If your ebook is full of high quality information, your customers will love it and recommend it to friends - potential customers -

 

Use ebooks to show your visitors how your product or service can add value to their life and/or their businesses

 

Focus on dinamic, high quality content that provides a lot of benefits for your visitors

 

Make your website a destination

 

 

You must set up your web site, and your ebooks, to provide people with good useful information. Internet users are always looking for valuable information.

What is Marketing?

Marketing is the ability to show the value of your product or service. If you have a high quality product, but people see it as a low quality product ... then your marketing plan is not working.

 

The main functions of your marketing plan are to:

 

►develop products or services that satisfy your customers - present and potentials -

 

►understand your present and potential customers - your market -

 

►create advertising that tells your customers about the benefits of your service or product

 

A website can be an excellent tool to market your product if you ...

 

Create a website that has value, is clean, fast loading, and easy to navigate.

 

 

 
 




MicroSolutions Consulting
In Business since 1998

Online Since 2002
 
 
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Affordable
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Customer Service

15,000 MB
Web Hosting
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