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Author: Steve Li

Article source: http://www.livingnow.info/. Used with author's permission.

..products or services now. They may not revisit your web site or see your ad again.

How do you do this? You must use a limited time offer. Limited time offers stop people from putting off buying your products or services. It stops them from procrastinating.

There are many different types of limited time offers. Here are a few.

Limited Time Price Offers
For example, Order Now! While the price is still low.
After Dec 23,1999 this price will go up to...

Limited Time Discount Offers
For example, Order before Midnight, Nov. 5,1999
and you will get 25% discount!

Limited Time Free Bonus Offers
For example, Order before April 2, 2000 and you'll
get a free bonus!

Limited Time In Stock Offers
For example, Order Now! While supplies last! After
Oct. 31,1999 we can't guarantee we will have any
left in stock.

I'm not saying everyone will order the first time they see your ad. They may not be interested in your products or services. It depends on your ad and the person reading the ad. If they are interested, usually, limited time offers will make them buy now.

Steve Li is the webmaster of http://pushbuttonincomes.com. You can read more articles like this by subscribing to his twice-weekly Newsletter. Send a blank email to: mailto:pushbutton@pushbuttonincomes.com?subject=subscribe
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Ebooks as a Marketing Tool

An eBook is an excellent Marketing tool ... customers can read it later, offline, at their convenience. If your ebook is full of high quality information, your customers will love it and recommend it to friends - potential customers -

►Use ebooks to show your visitors how your product or service can add value to their life and/or their businesses

►Focus on dinamic, high quality content that provides a lot of benefits for your visitors

►Make your website a destination

You must set up your web site, and your ebooks, to provide people with good useful information. Internet users are always looking for valuable information.

What is Marketing?

Marketing is the ability to show the value of your product or service. If you have a high quality product, but people see it as a low quality product ... then your marketing plan is not working.

The main functions of your marketing plan are to:

►develop products or services that satisfy your customers - present and potentials -

►understand your present and potential customers - your market -

►create advertising that tells your customers about the benefits of your service or product

A website can be an excellent tool to market your product if you ...

►Create a website that has value, is clean, fast loading, and easy to navigate.

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