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Author: Tresaca Hamilton Article source: http://www.kabish.com/. Used with author's permission.
After a friend was bitten by a spider, I decided to do
some research to find out more about the spider.
I came across a website that decided to create a
marketing message that focused on
fear based selling and over the top lies.
To emphasize the fear based factor,
the website was illustrated
with pictures of spider bite 'victims'
that had huge holes in
their skin from where the small spider bite
supposedly turned into a flesh eating monster.
One photograph caption went way over the top
by stating that the victim of a
horrific spider bite on the leg resulted in
the victim having their leg amputated.
The business owners then went on to
state that if the victim
would have bought their product,
this never would have happened.
And if you purchase their product
it will not happen to you.
This business chose to base their marketing
on deceit and lies to sell their product.
Even worse, they valued profit more than people.
They chose to paint a horrific picture with their
marketing message in an attempt to scare up customers.
What picture does your marketing message
paint for prospects?
Does it scream:
"BUY MY SERVICES OR YOUR BUSINESS WILL DIE!!!"
Or does it say:
"Here is how I can help you solve your problems"
Long after they have forgotten your
marketing message or what your business is about,
your prospects will remember
how you made them feel.
How do you want to be remembered?
As a business willing to make a profit at any cost,
including sacrificing the best interest of your clients?
Or as a business that always operates from integrity,
with a focus on providing the
best solutions for your clients?
Whatever method you choose, remember that
the picture you paint for your clients will
remain in their memory long after all of the
other memories of your business fades.
Copyright 2004 Black Unicorn Communications, Inc.
All Rights Reserved. Black Unicorn Communications helps
Independent Service Professionals
attract more clients in less time.
Visit http://www.blackunicorninc.com
for a FREE Business Success Toolkit,
including the 7 day e-course:
7 Steps To More Clients
For Beginners
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