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MicroSolutions Consulting
In Business since 1998

Online Since 2002
 
 
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Determining Marketing Effectiveness Even If You Didnt Track
What if you've done a variety of marketing activities over the past year, but you did not establish ...

Marketing: Are You Focused?
Your marketing messages focused, and working together, or are they competing with each other?

Networking the Media
The media is a business's absolute best friend. It is THE source of information distribution to the ...

 

 

   

 

 

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Census Data Mapping for Small Business

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Mick Hart's awesome, hot selling, bodybuilding and anabolic steroids guides.

Author: Lance Winslow

Article source: http://oilchangeguys.com/. Used with author's permission.

When studying the demographics of an area for a business venture or expansion you need to not only understand all the data, but what it means to your individual business model. Census data and Census projection charting for MSDA's has become very accurate over the years. One company that uses ESRI's ARC Info has data, which it sells called Tiger Files (Census Blocks). This is data by 650 household areas. Tiger files are the estimated growth of regression of an area based on the previous trends and generally is fairly accurate out about five years. This is extremely beneficial for business planning. Many things can in fact happen in five years such as BRAC military base closing, large factory closing, natural disaster or new trend impeding the projected trends. Generally however the data is very accurate at 2 to 3 years and pretty accurate at 4 to 5 years out. Since all other government and easy to get demographic data can be pin pointed in an area on a map with boundaries such as:

Census Tracts

MSA's, ADI's, CCD's, MCD's, CSMA's, DMA's

Zip Codes

City, County Limits

Congressional, State Assembly, Senatorial, School and Water Districts

Yellow Page Areas

with exact longitudinal and latitudinal coordinates, even exact addresses can be shown.

Most savvy businesses can take any current database and show in five minutes every single customer for the last ten years with a pinpoint on a map. They can then review the clusters of dots and determine, based upon the demographics of the clusters, our highest probability for sales. Small businesses can have this data too and at a very inexpensive cost, which helps them mitigate the mighty power of larger corporate competitors. Large companies have the bucks to secure the best locations and make money because their risk is calculated and they rarely make mistakes. That is because they understand the use of mapping software and demographic studies. Do not be intimidated, just follow these simple methods and you too can be ultra competitive in your target market. Think about it. Think about winning.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

 

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Ebooks as a Marketing Tool

An eBook is an excellent Marketing tool ... customers can read it later, offline, at their convenience. If your ebook is full of high quality information, your customers will love it and recommend it to friends - potential customers -

 

Use ebooks to show your visitors how your product or service can add value to their life and/or their businesses

 

Focus on dinamic, high quality content that provides a lot of benefits for your visitors

 

Make your website a destination

 

 

You must set up your web site, and your ebooks, to provide people with good useful information. Internet users are always looking for valuable information.

What is Marketing?

Marketing is the ability to show the value of your product or service. If you have a high quality product, but people see it as a low quality product ... then your marketing plan is not working.

 

The main functions of your marketing plan are to:

 

►develop products or services that satisfy your customers - present and potentials -

 

►understand your present and potential customers - your market -

 

►create advertising that tells your customers about the benefits of your service or product

 

A website can be an excellent tool to market your product if you ...

 

Create a website that has value, is clean, fast loading, and easy to navigate.

 

 

 
 




MicroSolutions Consulting
In Business since 1998

Online Since 2002
 
 
Get Your Web Hosting
 
Affordable
Easy To Manage
Powerful
 
Great
Customer Service

15,000 MB
Web Hosting
 300 GB Transfer
ONLY $4.16/mo

15,000 MB Web Hosting Business Plan

 

 

 

 

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For Beginners
home business opportunity book cover

Expert said... "If you are new to the Internet, read this before you buy anything else"!


Get Your Free Download Here!


 

Learn How to Build  A Website that Sells!